10 Must-read Copywriting Book

Copywriting Secrets by Jim Edwards

I love how Jim talks about copywriting and his philosophy of “Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.

Copywriter’s Handbook by Robert Bly

This book will give you dozens of copywriting techniques and is a must have for anyone who writes or edits copy.

Advertising Secrets of the Written Word by Joseph Sugarman

This books breaks down the principles of copywriting and covers elements of copywriting such as typeface and psychology triggers. There’s a nice section of examples included as well.

The Elements of Style by William Strunk, Jr.

This is a “cornerstone on which to build your writing skills, says Amazon. It covers the basics of the American English writing style.

Hey Whipple, Squeeze This by Luke Sullivan and Edward Boches

This book provides a “real-world perspective for creatives. Learn about brand storytelling and creating brand experiences.

Everybody Writes by Ann Handley

If you don’t believe you can write quality content, this book may just convince you to let go of that story.

Master Content Marketing by Pamela Wilson

If you’re looking for a step-by-step guide to walk you through the process of content writing so you never have to stare at a blank page with a seemingly empty mind, this book is for you.

Brainfluence by Roger Dooley

Want to learn more about how our brains work when it comes to marketing? Brainfluence will show you how to “practically apply neuroscience and behavior research to better market to your audience.”

Thinking, Fast and Slow by Daniel Kahneman

If you’re looking to understand, in general, how our brains work, this is another perfect book for you. The author breaks it down into two systems: one where thinking is fast and intuitive and the other where it is slower and more logical in nature.

Influence by Robert Cialdini, Ph.D.

The author of this book has 35 years of research under his bealth and offers a three-year program around “what moves people to change behavior.” This is another great book for understanding how our brains work – key to becoming a success copywriter (whether that’s as a profession or simply for your own content).

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