Art of Persuasion: Checklist

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There are many reasons a small business owner/entrepreneur may need to encourage someone to do something that they believe would be a good idea. I am not referring to hardcore marketing or pushing someone into doing something they don’t want to do. I don’t believe that is ever a good idea. There is one item on the checklist, for example, that talks about creating scarcity. Only do this if the scarcity is real. Authenticity should always be present in everything you do. This is simply about being confident and sharing good, solid reasons why you believe you have a sound offer that will benefit someone. Here are a few examples of when you may need to use the art of persuasion.

  1. To attract new customers: Small businesses need to attract new customers to grow and expand their business. By persuading potential customers about the benefits of their products or services, small businesses can attract new customers and increase their sales.
  2. To retain existing customers: Persuasion can also be used to retain existing customers by providing them with compelling reasons to continue doing business with the company. This can include offering promotions, discounts, or other incentives.
  3. To negotiate deals: Small businesses may need to persuade suppliers, vendors, or partners to negotiate better deals or partnerships that benefit their business.
  4. To secure funding: Small businesses may need to persuade investors or lenders to provide funding for their business. By presenting a compelling case for their business, they can increase their chances of securing the funding they need.
  5. To promote their brand: Persuasion can also be used to promote a small business’s brand and reputation. By persuading others to share positive reviews or testimonials about their business, they can build a positive reputation and attract more customers.

Being prepared in advance can be very helpful in coming across as more confident and knowledgeable. We’ve created a checklist for you so you can review the best practices and prepare yourself for a winning conversation…where everyone wins.