Are Your Website Visitors Bouncing?

A group of bouncing balls catching the attention of website visitors on a blue background.

The bounce rate is the percentage of visitors to your site who don’t visit any other pages besides the one they came to the site on.  They look quick and leave. The lower the number, the better. Your bounce rate typically shows up in your Google Analytics and is an important indicator of how engaging…

Read More

Is WordPress the Best Platform for your Website?

Create the best DIY website with WordPress, the ultimate platform for do-it-yourself enthusiasts.

I get this question all the time and my answer is always – it depends.  And then I laugh.  A nervous laugh really because I know people expect more from me but the answer isn’t really that simple.  I used to think it was because I wanted specific things FOR my clients that fit with…

Read More

10 Must-read Copywriting Book

An open book, labeled as a must-read copywriting book, on a table in front of bookshelves overflowing with literary treasures.

Copywriting Secrets by Jim Edwards I love how Jim talks about copywriting and his philosophy of “Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.“ Copywriter’s Handbook by Robert Bly This book will give you dozens of copywriting techniques and is a must have for anyone who…

Read More

5 Tips For Working With A Website Designer

A website designer working with a blue button.

Finding the right web designer can be an overwhelming process. How do you know who would be the right fit?  What should you look for?  What is your role in the process?  Here are a few tips to get you started. Be Prepared. You will have work to do to get ready for your project. …

Read More

8 Black Color Palettes for Creative Inspiration

8 pink and yellow color palettes for creative inspiration.

I thought it would be fun to explore colors once again here on the blog.  I love the psychology of colors and previously published posts on pink, purple, red, blue, yellow, orange, green, and black. I’ve even created a simple quiz to determine the best color for your brand. Today’s palettes feature various shades of…

Read More

How to Write a Great Blog Post

A typewriter with a great blog post written on it.

Every digital marketer knows they need to be able to write a great blog post. Content—and lots of it—is the pillar that supports your business. It’s what drives your business. As a marketer, you also understand the need to communicate effectively with your target audience. To captivate them with a clear message delivered in just…

Read More