Blog Brilliance: 17 Proven Formulas to Create Posts with Ease

Use these 17 different formulas to create incredibly compelling and clickable blog posts. Each formula represents a different type of blog post.

FORMULA #1: HOW TO GUIDES AND TUTORIALS
Guide your readers step-by-step through a particular process, showing them how to achieve a desired outcome.

FORMULA #2: NEWS AND CURRENT EVENTS
Write about relevant news and current events, inserting your own thoughts and commentary.

FORMULA #3: CONTROVERSY
Write about a controversial subject in a way that is helpful to your readers and not overly offensive.

FORMULA #4: CHECKLISTS
Help your readers remember everything they need to about a particular subject by creating an in-depth checklist.

FORMULA #5: LISTICLES
Create a very large list of items that are relevant to your readers.

FORMULA #6: CASE STUDIES
Show your readers how you or one of your customers achieved success during a specific timeframe.

FORMULA #7: PROFILES AND INTERVIEWS
Profile or interview someone who would be of interest to your readers.

FORMULA #8: THE EXPERT ROUNDUP
Gather a large number of opinions from experts on a particular subject and compile them into a single post.

FORMULA #9: REVIEWS AND COMPARISONS
Review a product or compare two different products and let your readers know which one is better, and why.

FORMULA #10: RESOURCE ROUNDUP
Provide links to a large number of resources that are all related to a specific subject.

FORMULA #11: QUOTE ROUNDUP
Gather a large number of quotes that are all related to one topic and compile them into a single blog post

FORMULA #12: BEHIND THE SCENES / A DAY IN THE LIFE
Take your readers behind the scenes of your life and business, giving them a snapshot of what a particular day looks like.

FORMULA #13: DATA-BACKED POSTS
Either do original research and write about it or write something based on research done by others.

FORMULA #14: INSPIRATIONAL STORIES
Tell your readers an inspirational story that is related to your business and furthers your business objectives.

FORMULA #15: FREQUENTLY ASKED QUESTIONS
Answer questions in your blog post that you are frequently asked either in person or via email.

FORMULA #16: TOP TAKEAWAYS
Provide your top takeaways from a particular book, conference, podcast, movie, or other items.

FORMULA #17: BEGINNER’S GUIDES
Create how-to posts that guide beginners through a particular set of actions or processes.