Woman in Black & White

Color Meaning: Black

“But when I fell in love with black, it contained all color.  It wasn’t a negation of color.  It was an acceptance.  Beacuse black encompasses all colors. Black is the most aristocratic color of all…You can be quiet and it contains the whole thing.” ~ Louise Berliowsky Nevelson Black is…

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Finding Your Ideal Client

4 Reasons to Define Your Ideal Client

Every business owner has goals. With many tasks, business owners are faced with challenges. From finances to staffing and management to customer service, it can be difficult to stay on track to meet those goals. By identifying your ideal client, you can stay focused on your goals and bring in…

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self-care for resilient entrepreneurs

Practicing Self-Compassion for Resilient Entrepreneurs

What is self-compassion and why do you need it? Self-compassion is about acknowledging your human heart. We often think of ourselves, and treat ourselves, like a machine. We push, we ignore our pain, our desires and we persevere through hardships. Sometimes this is necessary, but often it is not. Instead…

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Must Read Books for Entrepreneurial Success

Must Read Books for Entrepreneurial Success by Jack Canfield

Some of you may know I spent a day with Jack Canfield about a week ago.  I’ve been following Jack for about 15 years now and really feel he’s got the right idea when it comes to entrepreneurial success.  Here are three of his books I consider must reads: The…

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What is a conversion rate

What is a Conversion Rate & Why Does it Matter?

A conversion rate is the percentage of visitors who have viewed your website and completed a specified action compared to the total amount of people who have viewed your site. For example, let’s say your goal is for people to subscribe to your newsletter. Out of 1000 people that come…

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Google Analytics

Intro to Setting Up and Using Google Analytics

If you run a small business, now is the perfect time to explore data analysis and how to set up Google Analytics on WordPress. Google Analytics is an outstanding tool that any small business entrepreneur should incorporate into their marketing strategy. Are you aware of all of the benefits Google…

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