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The Blog
What is a Conversion Rate & Why Does it Matter?
A conversion rate is the percentage of visitors who have viewed your website and completed a specified action compared to the total amount of people who have viewed your site. For example, let’s say your goal is for people to subscribe to your newsletter. Out of 1000 people that come…
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Intro to Setting Up and Using Google Analytics
If you run a small business, now is the perfect time to explore data analysis and how to set up Google Analytics on WordPress. Google Analytics is an outstanding tool that any small business entrepreneur should incorporate into their marketing strategy. Are you aware of all of the benefits Google…
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14 Ways to Quickly Increase Your Business
Whether you are just starting out, or you’ve been in the game for a while, your small business has room to grow. Here are 14 helpful tips on how to grow your small business quickly: Talk to Existing Customers Your current customers are your most valuable asset. You’ve already done…
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What it Takes to Be a Successful Entrepreneur
There is more to being a successful entrepreneur than simply having a great idea. It’s more than taking that idea and building into a business. Being an entrepreneur is a whole-person concept. Let’s talk about some of the most important characteristics of an entrepreneur. What Makes an Entrepreneur? The Investment…
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How to Write a Marketing Strategy
A good marketing strategy can make all the difference in the success or failure of a business. In order to have a clear picture of where you are, where you’re headed, who your clients are, and how to reach them, you’ll need a good marketing strategy in writing. Here are…
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14 Top Dos & Don’ts for Running a Business
If you’re like other business owners, you may find it difficult to keep up with everything your business needs. Before spreading yourself too thin, make sure you have a firm grasp on the centerpieces of how to run your own business. If you cover the basics, the rest will fall…
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