The Blog

WordPress Optimization

WordPress Optimization Tips Part One

This is part one of a four part series on optimizing your WordPress website. Optimize Background Processes There are a variety of processes that run in the background of your website. These include, but are not limited to backups, checking for updates, people fetching content, search engines crawling your website,…

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Your Sense of Wonder

13 Ways to Cultivate Your Sense of Wonder

One of the things I learned from my coach shortly after becoming self-employed was that I had to make sure I wasn’t in survival mode because it’s almost impossible to create in that space. This was important information for me because I was feeling like a pretty big failure at…

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Bonfire

The Midnight Library and The Book of Regrets

Summer is almost here. For the last few summers, this time comes with a body full of regret. I’ve never called it regret because, in my head, if you make “poor” decisions as an inherently damaged person, they aren’t regrets…they just get added as more proof of just how flawed…

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Woman reading on the sofa

How to Cultivate Wisdom

You might be pretty smart, but are you wise? A smart person knows facts, and a wise person knows truths. A smart person can find a solution to a problem. A wise person avoids the problem altogether. They say that wisdom comes with age, but who wants to wait that…

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What is Branding?

What is Branding?

Branding refers to the process of assigning a name, logo, or design to a company that makes it recognizable and gives it its own unique identity. It is through branding that you identify a company or a product and distinguish it from its competitors. Branding not only gives an identity…

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Copywriting Book

10 Must-read Copywriting Book

Copywriting Secrets by Jim Edwards I love how Jim talks about copywriting and his philosophy of “Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.“ Copywriter’s Handbook by Robert Bly This book will give you dozens of copywriting techniques and is a…

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