The Blog

According to research, 85% of consumers think color is the most important factor when choosing a product while 92% think visual appearance is the most persuasive factor.  Since these are both related, it definitely shows how important choosing the right colors are for your brand/website. Why brand colors are important…

“In fact, just as humans are 70% water, I’d say that your website is 70% typography, at the very least.” – Piccia Nerri, Design for Geeks When you read a page of content, words are strung into sentences to convey a message, thought, or idea. Typography gives content a tone,…

I thought it would be fun to explore colors once again here on the blog.  I love the psychology of colors and previously published posts on pink, purple, red, blue, yellow, orange, green, and black. I’ve even created a simple quiz to determine the best color for your brand. Today’s…

Emotional Branding by Marc Gobe is one of my favorite books about the importance of really connecting with your clients emotionally.  This best selling book shares information about how people differ, why you can’t ignore specific groups of consumers (like woman), how to build relationships, creating an experience your client…

I thought it would be fun to explore colors once again here on the blog.  I love the psychology of colors and previously published posts on pink, purple, red, blue, yellow, orange, green, and black. I’ve even created a simple quiz to determine the best color for your brand. Today’s…