The Blog

Brand Colors for Your Website

How to Choose the Right Brand Colors for Your Website

According to research, 85% of consumers think color is the most important factor when choosing a product while 92% think visual appearance is the most persuasive factor.  Since these are both related, it definitely shows how important choosing the right colors are for your brand/website. Why brand colors are important…

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What is Branding?

What is Branding?

Branding refers to the process of assigning a name, logo, or design to a company that makes it recognizable and gives it its own unique identity. It is through branding that you identify a company or a product and distinguish it from its competitors. Branding not only gives an identity…

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Typography

Why Typography Matters

“In fact, just as humans are 70% water, I’d say that your website is 70% typography, at the very least.” – Piccia Nerri, Design for Geeks When you read a page of content, words are strung into sentences to convey a message, thought, or idea. Typography gives content a tone,…

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8 Yellow Color Palettes for Creative Inspiration

8 Black Color Palettes for Creative Inspiration

I thought it would be fun to explore colors once again here on the blog.  I love the psychology of colors and previously published posts on pink, purple, red, blue, yellow, orange, green, and black. I’ve even created a simple quiz to determine the best color for your brand. Today’s…

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Connecting Heart to Heart

Connecting Heart to Heart

Emotional Branding by Marc Gobe is one of my favorite books about the importance of really connecting with your clients emotionally.  This best selling book shares information about how people differ, why you can’t ignore specific groups of consumers (like woman), how to build relationships, creating an experience your client…

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8 Yellow Color Palettes for Creative Inspiration

8 Yellow Color Palettes for Creative Inspiration

I thought it would be fun to explore colors once again here on the blog.  I love the psychology of colors and previously published posts on pink, purple, red, blue, yellow, orange, green, and black. I’ve even created a simple quiz to determine the best color for your brand. Today’s…

Read More