The Blog

A photo of a vibrant field of flowers basking in the sunlight under a blue sky.

Do You See the Sunlight Color Palette for Inspiration

Sometimes your life feels like a broken rollercoasterA thousand useless moving partsSometimes you spend your nightsToo scared of getting closerHiding out in the back seat of your car You tell yourself it’s rainingThe clouds are in your headYou tell yourself it’s betterTo jump before you fall againBefore you lose it…

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Sunflowers in a field with the sunshine behind them.

Hello Sunshine Color Palette for Inspiration

Hello, sun in my face. Hello you who made the morning and spread it over the fields…Watch, now, how I start the day in happiness, in kindness. – Mary Oliver

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Yarn in a basket on a wooden table, providing inspiration with its neutral tones.

Neutral Tones Color Palette for Inspiration

We stood by a pond that winter day,And the sun was white, as though chidden of God,And a few leaves lay on the starving sod;– They had fallen from an ash, and were gray. Thomas Hardy

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A man is painting a wall to choose the brand colors for a website.

How to Choose the Right Brand Colors for Your Website

According to research, 85% of consumers think color is the most important factor when choosing a product while 92% think visual appearance is the most persuasive factor.  Since these are both related, it definitely shows how important choosing the right colors are for your brand/website. Why brand colors are important…

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A person engaging in branding, writing on a piece of paper with the word 'beyond'.

What is Branding?

Branding refers to the process of assigning a name, logo, or design to a company that makes it recognizable and gives it its own unique identity. It is through branding that you identify a company or a product and distinguish it from its competitors. Branding not only gives an identity…

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An antique typewriter, showcasing the enduring importance of typography, elegantly rests on a blue wooden table.

Why Typography Matters

“In fact, just as humans are 70% water, I’d say that your website is 70% typography, at the very least.” – Piccia Nerri, Design for Geeks When you read a page of content, words are strung into sentences to convey a message, thought, or idea. Typography gives content a tone,…

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