From Followers to Customers: Using Locally-Focused Content to Build Relationships
Creating high-quality, locally-focused content on your website and social media channels is important for engaging with potential customers and improving your search engine optimization (SEO). Here are a few reasons why:
- Establishes you as a local authority: Creating locally-focused content can help establish your business as a local authority in your industry or niche. By sharing your expertise on local topics, you can demonstrate your knowledge and experience and build trust with potential customers.
- Increases local visibility: By creating content that is specific to your local area, you increase the chances of your business appearing in local search results when potential customers search for keywords related to your industry or niche.
- Builds customer relationships: Creating locally-focused content can also help to build stronger relationships with potential customers by providing them with valuable information that is specific to their local area. This can help to foster a sense of community and build brand loyalty.
- Improves social media engagement: By sharing locally-focused content on your social media channels, you can increase engagement with your followers and attract new followers who are interested in your content.
When creating locally-focused content, it’s important to focus on quality over quantity. Make sure your content is relevant, informative, and engaging, and that it provides value to your audience. You can create content in various formats, including blog posts, videos, social media posts, infographics, and more.
A great example of this use is a Realtor client I have who publishes content focused on things to do in the area she primarily works in. By providing value to your audience through your content, you can attract new customers and grow your business in your local community. Think about content that relates to your area and your target market. What things might appeal to them? Focus in that area first.