How to Give Someone Access to Your Google Analytics Account

How to Give Someone Access to Your Google Analytics Account

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These directions are from Google Analytics Help.

You can assign user permissions In Analytics at the account, property, and view levels.

To assign permissions:

  1. Click Admin.
  2. Click User Management in the ACCOUNT, PROPERTY, or VIEW column.

Four permissions are available that you can apply singly or in combination:

Manage UsersCan manage account users (add/delete users, assign any permissions). Does not include Edit or Collaborate. Can grant full permissions to any user, including themselves, for any account, property, or view for which they have this permission.
EditCan perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, Channel Grouping, etc., but not manage users), and see report data. If you have Edit permission and add an account, property, or view, you have full permissions, including Manage Users, for the object you add.

Edit permission is required at the account level to create filters. Edit permission is required at the view level to apply filters.

Includes Collaborate.
CollaborateCan create, edit, delete, and share personal assets. Can collaborate on shared assets. Includes Read & Analyze.

Shared assets include: Multi-Channel Funnels Settings Conversion Segments Custom reports Dashboards Segments Unsampled Reports
Read & AnalyzeCan see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.

Parent permissions are inherited by default (account > property > view). For example, when you set permissions for a user at the account level, that user then has those same permissions for all the properties and views in that account.

Permissions set for a child supercede permissions set for the parent.

As you progress down the hierarchy, you can give more permissions, but not fewer, e.g., if a user has Read & Analyze permission at the account level, you can then also grant Edit permission at the property or view level; but if a user has Edit permission at the account level, you can’t limit permission to just Read & Analyze at the property level.

To see which users have which permissions, you have a couple of options. From the User Management page at the account, property, or view level:

  • Search for a specific user name to see that user’s permissions.
  • Click the Account Permissions column head to sort the list by permissions.
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