How to Give Someone Access to Your Google Analytics Account

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How to Give Someone Access to Your Google Analytics Account

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Directions

These directions are from Google Analytics Help.

You can assign user permissions In Analytics at the account, property, and view levels.

To assign permissions:

  1. Click Admin.
  2. Click User Management in the ACCOUNT, PROPERTY, or VIEW column.

Four permissions are available that you can apply singly or in combination:

PermissionExplanation
Manage UsersCan manage account users (add/delete users, assign any permissions). Does not include Edit or Collaborate. Can grant full permissions to any user, including themselves, for any account, property, or view for which they have this permission.
EditCan perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, Channel Grouping, etc., but not manage users), and see report data. If you have Edit permission and add an account, property, or view, you have full permissions, including Manage Users, for the object you add.

Edit permission is required at the account level to create filters. Edit permission is required at the view level to apply filters.

Includes Collaborate.
CollaborateCan create, edit, delete, and share personal assets. Can collaborate on shared assets. Includes Read & Analyze.

Shared assets include: Multi-Channel Funnels Settings Conversion Segments Custom reports Dashboards Segments Unsampled Reports
Read & AnalyzeCan see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.

Parent permissions are inherited by default (account > property > view). For example, when you set permissions for a user at the account level, that user then has those same permissions for all the properties and views in that account.

Permissions set for a child supercede permissions set for the parent.

As you progress down the hierarchy, you can give more permissions, but not fewer, e.g., if a user has Read & Analyze permission at the account level, you can then also grant Edit permission at the property or view level; but if a user has Edit permission at the account level, you can’t limit permission to just Read & Analyze at the property level.

To see which users have which permissions, you have a couple of options. From the User Management page at the account, property, or view level:

  • Search for a specific user name to see that user’s permissions.
  • Click the Account Permissions column head to sort the list by permissions.

Frequently Asked Questions

How can I assign user permissions in Google Analytics?

To assign permissions, click on ‘Admin’, and then click on ‘User Management’ in the ACCOUNT, PROPERTY, or VIEW column.

What are the four available permissions that can be applied to users?

Manage Users
Edit
Collaborate
Read & Analyze

What does the ‘Manage Users’ permission allow a user to do?

Users with ‘Manage Users’ permission can manage account users (add/delete users, assign any permissions). However, it does not include Edit or Collaborate permissions. Users can grant full permissions to any user, including themselves, for any account, property, or view for which they have this permission.

What does the ‘Edit’ permission allow a user to do?

Users with the ‘Edit’ permission can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, Channel Grouping, etc., but not manage users), and see report data. Edit permission is required at the account level to create filters and at the view level to apply filters. This permission level also includes Collaborate.

What does the ‘Collaborate’ permission allow a user to do?

Users with the ‘Collaborate’ permission can create, edit, delete, and share personal assets. They can also collaborate on shared assets, which include Multi-Channel Funnels Settings, Conversion Segments, Custom reports, Dashboards, Segments, and Unsampled Reports. This permission level also includes Read & Analyze.

What does the ‘Read & Analyze’ permission allow a user to do?

Users with the ‘Read & Analyze’ permission can see report and configuration data, manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment), create personal assets, share them, and see shared assets. They cannot collaborate on shared assets.

How does permission inheritance work in Google Analytics?

Parent permissions are inherited by default (account > property > view). When you set permissions for a user at the account level, that user then has those same permissions for all the properties and views in that account. Permissions set for a child supersede permissions set for the parent.

Can I give more or fewer permissions as I progress down the hierarchy?

Yes, you can give more permissions as you progress down the hierarchy, but not fewer. For example, if a user has Read & Analyze permission at the account level, you can grant Edit permission at the property or view level; but if a user has Edit permission at the account level, you can’t limit permission to just Read & Analyze at the property level.

How can I see which users have which permissions?

From the ‘User Management’ page at the account, property, or view level, you have a couple of options:

  • Search for a specific user name to see that user’s permissions.
  • Click the ‘Account Permissions’ column head to sort the list by permissions.
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