Resources for Identifying the Right Color for Your Brand

Colors hold a lot of meaning and you’ll want to choose them wisely. Whether you have a business or not, you can use color to communicate who you are. A colleague of mine has a touch of orange in her clothing because it’s her primary brand color. You may want to come up with a signature piece you always have with you or wear that ties to your personal brand. You’ll also use this color or colors in a business brand, if you develop one.