Resources for Identifying the Right Color for Your Brand

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Colored PaperColors hold a lot of meaning and you’ll want to choose them wisely. Whether you have a business or not, you can use color to communicate who you are. A colleague of mine has a touch of orange in her clothing because it’s her primary brand color. You may want to come up with a signature piece you always have with you or wear that ties to your personal brand. You’ll also use this color or colors in a business brand, if you develop one.

Here are a few resources to get you started:

The Meaning of Color Article in Smashing Magazine

Play with Color on ColorSchemer

Color Combinations and Color Schemes

Take our Color Quiz to Determine the Best Primary Color for Your Brand




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