How Social Media Marketers Can Convert Attention Into Action

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Mashable has shared another great article, this one by Brian Solis author of Engage.

At the time of writing the article around 70% of business are using social media to connect with others but many of these business don’t include measureable goals.  We all know how important measurable goals are to determine what’s working and what isn’t so we know how to best spend our time and money.

For me, I use social media primarily as a way to stay connected with others.  I love the opportunity it gives me to see what’s going on in the lives of those whose paths have crossed with mine at one time or another. This is my number one purpose and anything beyond this is a bonus.

Some might say that this is not a smart strategy and I’m okay with that.  I tell all my clients that it is important to stay in the know when it comes to what the experts recommend and what the “rules” are for marketing and growing your business BUT it’s as important to make sure you do what fits best for you.  If you don’t love it, it’s got a  good chance of not being an effective tool for you, no matter what it is.

For example, if the only posts you ever make are automated because you don’t have time to be on Facebook or Twitter regularly, it won’t take long for people to figure out that you really aren’t present, an important part of connection.  Is it going to help or hurt your business to do this, even if you are posting regularly?  I believe it will hurt.  It’s okay to schedule out some of your posts but at least 60% of your posts should be made by you and in real time.  My point is that even though the experts would say posting regularly is necessary for success, automating this process or hiring someone to do all of it for you will not benefit you or your business.  Again, you have to do what works for you and do it authentically.

All of that being said, this is a good article with some basic timeless ideas of how to convert attention into action through social media.  There are some great simple suggestions to get you started if you are ready and wanting to set up a plan with measurable goals.  Here’s to building meaningful connections!

Read the full article.

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