When it comes to building a website, one of the most important aspects to consider is how its navigation structure is designed.
The navigation structure acts as the chief roadmap that leads to all the different areas of information the website contains.
An uncluttered and organized navigation structure is crucial to the overall user experience, because the better the structure the more time visitors will spend looking around the entire site. An uncluttered design scheme also makes a website more aesthetically pleasing to the user while helping the website to flow.
Plus, a solid navigation plan will decrease the website’s bounce rate (which is when a user comes to a website and views only one page before leaving the site altogether).
The better the navigation structure, the more easily a user can find what they are looking for – and the more often they will be back repeatedly to visit or recommend the site to friends.
Website navigation links are usually included in one of two ways: horizontally across the top of the site from left to right, or vertically down the left or right side of the page.
Interestingly enough, past psychological studies have shown that web users pay a lot more attention to and retain better the information that they find at the top of a page, while only briefly skimming the contents in the middle. Thus, it is crucial to put the most important website links at the top because doing so will lead to a much higher rate of user engagement.
Another factor that contributes to positive user engagement is the text that is used for each of the navigation links. The key is to make sure the link titles are short and to the point, making it easy for the user to find what they need!
If you want your visitors to engage, make sure your navigation is on point.
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