Is WordPress the Best Platform for your Website?

I get this question all the time and my answer is always – it depends.  And then I laugh.  A nervous laugh really because I know people expect more from me but the answer isn’t really that simple.  I used to think it was because I wanted specific things FOR my clients that fit with best practices within the Digital Marketing industry as a whole.  But things aren’t so cut and dry anymore.  In part, because I feel like I know a lot more than I did years ago (as I should) and because other builders have grown and improved considerably.

You have to look at your goals and your priorities.  This has to come first and can’t be left out of the equation.  If you are working with a developer/designer, they will likely have some questions for you but if they are going to be handling the build and the ongoing needs, their recommendation is probably going to be what they are familiar with.  If you are going to be more involved in the process, that could change based on your knowledge, skills, and desire to learn.

I’m simply never (in the near future anyway) going to recommend a platform like wix, weebly or GoDaddy but, depending on your goals, Shopify (for primarily ecommerce), Squarespace (primarily for ease with limitations although I don’t feel so strongly about this one anymore due to issues I’ve seen when building sites on this platform myself and in the support groups I joined), or WordPress (a little more intense depending on your need, skills, and resources but fully customizable, fully scalable, and fully functional).

In the end, you always have to measure where you are at and where you want to go with what resources you have to get you there.  If you haven’t already, take our Should You DIY Your Website quiz and see what direction would be best for you and then it will be easier to identify the platform to use.