Local SEO Checklist: 10 Must-Do Strategies for Small Business

Here are the top 10 things you can do to improve local search engine optimization:

1. Claim and optimize your Google My Business (GMB) listing: This is one of the most important steps in local SEO. Claiming and optimizing your GMB listing allows you to show up in Google’s “Local Pack” and provide important information to potential customers.
2. Ensure consistent NAP (Name, Address, Phone number) information: Ensure that your business name, address, and phone number are consistent across all online directories and listings.
3. Use relevant keywords: Use relevant keywords throughout your website and online listings to help search engines understand the nature of your business.
4. Get listed in online directories: Get listed in relevant online directories and review sites like Yelp, Yellowpages, and TripAdvisor.
5. Use local schema markup: Use local schema markup on your website to help search engines understand your business location and other important information.
6. Create local content: Create high-quality, locally-focused content on your website and social media channels to engage with potential customers.
7. Encourage online reviews: Encourage happy customers to leave reviews on your GMB listing and other review sites.
8. Build local backlinks: Get local backlinks to your website from other reputable local businesses and organizations.
9. Use social media: Use social media to engage with potential customers and share relevant content.
10. Monitor and track your local SEO performance: Monitor your local SEO performance and track your progress over time to ensure that your efforts are paying off.

For more detail on any of these recommendations, click on the links above.