Playing Brand Detective

I came across this great, easy-to-read article about brands you can trust on the Personal Branding Blog website.  Here is an important note before I begin.  Whether you have spent time creating/developing a brand for your business, you have a brand.  It may or may not be a good one, but you have a brand.

A brand is all about how you are perceived by the public – by your customers.  It shows up in your images, your words, your website, your logo, your colors, etc.  It shows up in everything you put out their about your business.  So how are you being perceived when it matters (hint:  it always matters)?

This article by Mary van de Wiel touches on two primary clues to know if a brand is one you can trust.  The first clue is how congruent is the message?  Do you make sure the message is the same in everything you put out about your business?  What does that message say about your company?  Does it say what you want it to say?

The second clue focuses on how much attention is being given behind the scenes to the brand.  Is your website current?  Do you have dates that are old?  Details that are missing?  Are you hiring out all your social media work rather than being present yourself?  How personal are the images on your website?  What style of writing do you use?  Is there a picture of you or something that represents you?

These are all important factors to consider when sharing your business.  It doesn’t have to take a lot of time but I believe it is really important to spend the time making sure that the message out there is the one you want it to be.  What will you do today to make a positive difference with your brand?

Frequently Asked Questions (FAQ) about Building a Trustworthy Brand

What is a brand and why is it important?

A brand is how you are perceived by the public, particularly by your customers. It encompasses everything from your images, words, website, logo, colors, and more. A strong brand is important because it shapes how your business is perceived, builds trust with your audience, and differentiates you from competitors.

How can I determine if a brand is trustworthy?

There are two primary clues to determine if a brand is trustworthy. The first clue is congruence in messaging. It is important to ensure that your message is consistent across all platforms and accurately represents your company. The second clue is the attention given behind the scenes to the brand. This includes having an up-to-date website, paying attention to details, being present on social media, using personal imagery and writing style, and incorporating elements that represent you or your business.

Why is message congruence important for a brand?

Message congruence is important for a brand because it ensures that your message accurately reflects your brand’s values and mission. When your message is consistent across different platforms, it builds trust and credibility with your audience and helps create a clear and unified brand identity.

How much attention should I give to the behind-the-scenes aspects of my brand?

Giving attention to the behind-the-scenes aspects of your brand is crucial. It involves keeping your website current, ensuring dates are up to date, providing complete details, being personally present on social media, and using personalized imagery and writing style. These elements help create a more authentic and trustworthy brand that connects with your audience on a deeper level.

How can I make a positive difference with my brand?

To make a positive difference with your brand, you can spend time ensuring that the message you are putting out aligns with your desired brand image and values. This can be done by reviewing and updating your website, paying attention to details, being personally engaged in social media, incorporating personal imagery, and using a writing style that resonates with your target audience.

Does building a trustworthy brand require a lot of time and effort?

Building a trustworthy brand doesn’t require much time and effort. With thoughtful planning, consistency, and attention to detail, you can create a brand that accurately represents your business and resonates with your audience. Taking the time to ensure your brand’s messaging and elements are aligned can significantly impact your business.

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