Stand Out in Local Search: 9 Tips to Boost Your Google My Business Profile for 2023

Improving your Google My Business (GMB) profile is crucial for boosting your local SEO and attracting potential customers. Here are some of the most important things you can do to improve your GMB profile:

Google My Business
  1. Claim and verify your listing: Claim your GMB profile by going to and following the prompts to create or claim your listing. Verify your listing to ensure that it appears in Google search results.
  2. Provide accurate and complete information: Provide accurate and complete information about your business, including your business name, address, phone number, website URL, hours of operation, and other relevant details. Ensure that your information is consistent across all online directories and listings.
  3. Choose the right categories: Choose the most relevant categories for your business, as these help Google to understand the nature of your business and the services you offer. Choose primary and secondary categories that accurately reflect your business.
  4. Use high-quality photos: Use high-quality photos that showcase your business, products, and services. Use a variety of photos, including exterior and interior shots, product photos, team photos, and other relevant images.
  5. Encourage customer reviews: Encourage happy customers to leave reviews on your GMB profile. Respond to reviews, both positive and negative, to show that you value customer feedback.
  6. Use Google Posts: Use Google Posts to share updates, promotions, and other information with potential customers. Use engaging images and calls-to-action to encourage customers to take action.
  7. Monitor and respond to customer inquiries: Monitor your GMB profile for customer inquiries and respond to them promptly. This helps to build trust and engagement with potential customers.
  8. Use Google Q&A: Use Google Q&A to provide answers to frequently asked questions about your business. This can help to improve your local SEO and provide valuable information to potential customers.
  9. Use attributes: Use attributes to highlight important features of your business, such as wheelchair accessibility, free Wi-Fi, and outdoor seating. This can help customers to make informed decisions about whether to visit your business.

By taking these steps, you can improve your GMB profile and boost your local SEO, which can help to attract new customers and increase your revenue. If you need support in managing your Google My Business profile, let’s connect.

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