The Blog

A diagram illustrating the matters related to bounce rate, with red dots representing areas that need fixing.

Why Your Bounce Rate Matters and What You Can Do to Fix It

Your bounce rate is the percentage of people who come to your site and leave after just one read.  You can find out your bounce rate by using a program like Google Analytics (which is highly unreliable in terms of actual traffic accounted for but widely used by most) or…

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A woman Found Around the 'Net sitting on the floor with a laptop and a graph.

Found Around the ‘Net – Size Doesn’t Matter

Do you ever get caught up in how many fans you have on Facebook or followers on Twitter or subscribers on your blog?  None of these really matter.  Did I just say that?  Yes I did. Sure, there’s some value to having lots of connections AND how you engage with…

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A person is holding a conversion rate meter, monitoring the efficiency of their online marketing campaigns.

What is a Conversion Rate & Why Does it Matter?

A conversion rate is the percentage of visitors who have viewed your website and completed a specified action compared to the total amount of people who have viewed your site. For example, let’s say your goal is for people to subscribe to your newsletter. Out of 1000 people that come…

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Google analytics logo on a white background.

Intro to Setting Up and Using Google Analytics

If you run a small business, now is the perfect time to explore data analysis and how to set up Google Analytics on WordPress. Google Analytics is an outstanding tool that any small business entrepreneur should incorporate into their marketing strategy. Are you aware of all of the benefits Google…

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A woman holding a clapper board with a camera, perfect for social media marketers.

How Social Media Marketers Can Convert Attention Into Action

Mashable has shared another great article, this one by Brian Solis author of Engage. At the time of writing the article around 70% of business are using social media to connect with others but many of these business don’t include measureable goals.  We all know how important measurable goals are…

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