Using Pinterest for Marketing in 2022

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Are you looking for ways to drive traffic to your website and have either great tips or visually pleasing aspects to your business, Pinterest may be the perfect addition to your marketing plan. If you’ve been using Pinterest but not getting the results you desire, give these strategies a try.

  • Share your pins on other platforms. Sharing your content is a key component to getting it seen by others. Don’t hide! Show everyone all you’ve worked so hard to create!
  • When you share, ask people to comment, like and share so they know you are looking for support.
  • Use keywords in your titles and descriptions.
  • Try a couple of different layout/design formats for your pins and see if one does better than the other for your audience. You can even try an image and a video and see how one does over the other.
  • Use fresh content whenever possible. If you’ve already pinned it (except where you are testing layout/design formats), don’t pin it again. If you really want to repin the content, refresh the look so Pinterest sees it as fresh content and then spread these out. 3-7 days apart so they aren’t viewed as spam.
  • Pinterest recommends these design rules: 1000 x 1500 px (2:3 ratio), fresh images (not overused), and text overlay – easily readable.
  • Use a tool like Canva for easy creation of your pins. Setting up a template will help to simplify aspects of your project because, let’s be real, it all takes time no matter what we do.
  • Pin your content to a relevant board in your account. Keep your board count under 10 for this.
  • Watch for trends that fit your content and pin when things are trending whenever possible.
  • Look at popular pins that are similar to your content. What are they doing that seems to be working well? Do that. Don’t copy them. Use their content as inspiration for your own that uses some similar formatting, for example.
  • Include a link to your Pinterest account in your email signature.
  • Focus on quality over quantity.

While we all wish it were possible to simply build a website and know they will come, the website is just the first step in the process. Driving traffic happens many ways but we must share to make it happen. This is one of many ways. My recommendation is to experiment with different ways and see what feels best to you, what seems to work well, what is sustainable, and what you feel like you can do a great job at. Remember, also, all of this is a marathon not a sprint. You must give things time to see if they are effective for you. It’s not a simple do it once or twice, feel like it didn’t get you anywhere and quit. Keep at it for 3 months and then evaluate. Evaluate regularly.

And have some fun!

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