Why G Suite is a Great Solution for Business Email

person tapping on G Suite for Business email

Whether you’re a small business owner or on the financial team of a large corporation, you realize that finding the best resources can be critical.

Note I didn’t say the cheapest.

When you find a resource that proves to be excellent and moderately priced, you probably don’t care that it isn’t the cheapest. Because often times what’s cheapest ultimately winds up costing us more than we bargained for.

Let’s talk about why Google Suite of tools—G Suite—is a great choice for business emails, whatever size your organization is.

What is G Suite?

In case you’re not familiar with it, here’s a quick primer on G Suite.

The suite comprises a selection of tools and apps, including Gmail, Google Calendar, Hangouts, Google +, Google Drive, Sheets, Docs, Slides, Forms, and Sites. Depending on the plan you have, the suite may also include an Admin Panel and Vault that will allow you to manage users and the different services.

All of these services are available for free to consumers, however, G Suite includes a variety of enterprise-level features such as custom email addresses available on your company’s domain and unlimited cloud storage.

Another benefit over the consumer level products is the lack of advertising in your email, and the ability to fine-tune privacy and security settings.

If you’re a business owner, chances are you’re already seeing some of the benefits of using G Suite. But let’s talk about the benefits of Gmail under G Suite specifically.

The Benefits of G Suite’s Gmail

Build Credibility. If you already use Gmail, you likely know its advantages. Seemingly limitless storage, awesome capabilities when it comes to search, and more. But you should also know that using a professional email address that ends with @gmail.com instead of @yourdomain.com doesn’t look—professional. Even if you’re running your business out of your basement on a shoestring budget, you don’t want to look like it.

Own It. Don’t ask your employees to use their personal email addresses. This adds to the lack of professionalism mentioned above as well as putting you in a potentially bad position should you ever lose that employee.

Using G Suite allows you to administer all email addresses at the domain level, and should an employee ever leave, you have the ability to change their password and forward any future emails they receive to an address of your choice. You will also have access to their entire email history.

Group Email Addresses. Unless you’re a one-person operation, your company likely has at least a few departments and or types of operations. Instead of trying to remember each member of a team or department, you can categorize everyone into a group and send emails to the group. So if you send an email to Accounting, all members of the accounting team will get the email.

Familiarity. Since there’s a good chance you or your employees are already familiar with Gmail, that’s one less program to be taught and learned. It may sound like a simple thing, but time is money, and this is time that could be better spent elsewhere, I’m sure.

Multiple Aliases. G Suite allows you to have different aliases for each email address. All email would go to the same account. This could be very beneficial for the small business owner who wears many hats. You could have accounting@yourcompany.com, customerservice@yourcompany.com, and you@yourcompany.com all going to the same Inbox.

Security. G Suite has the Google Cloud Platform as its foundation. You don’t get security better than that. If some of the biggest organizations in the world can trust it, you can too.

G Suite might be a bit more expensive than something like Office 365, but it’s definitely worth looking into.

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